Sports brands are, in reality, owned by their fans, and it’s as much a stakeholder engagement exercise as it is a brand exercise. Adam Elovalis is Cannings Purple’s Senior Graphic Designer and an expert in both branding and re-branding. Check out the music video that accompanies our new song in 2020! Government Relations expert, We’ve got a great opportunity for the right person to join our Stakeholder Engagement team. The West Coast Eagles Football Club is a professional Australian rules football club based in Perth, Western Australia, and plays in the Australian Football League (AFL).. Australia’s recession: Tax cuts, tough decisions needed. Press Esc to cancel. The club launched their new song on Wednesday morning, performed by Perth's own Ian Kenny and Ian Berney from Birds of Tokyo.. This close working relationship allows us to provide our clients on-the-ground support in any market and access to a national and international network of communication specialists. But musicians in the UK aren’t commissioned to write club songs. Football clubs walk the line between staying connected to their past and embracing change. Email Adam. Throughout the song plays a pitched-up vocal sample The song sticks with the chorus most fans will recognise, sticking with We're Flying High, but it now contains a couple of verses as well as a didgeridoo intro performed by indigenous musician Matthew Doyle, the first AFL song to contain it. 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The Eagles are one of the more modern clubs in the AFL, only having existed for a mere 34 years – compared to the likes of Carlton, whose theme song turns 90 this year. Changing such a song needs to be handled with great care. The West Coast Eagles have a new club song. “We’ve moved to a new stadium, we have moved to new premises and we just thought it was important to get the song looked at. Whether you like the new one, or prefer the old, I’d remind the naysayers that the club has already changed its song from the original. Missed Xavier, Juelz & Pete this morning? Some will love the song, and others will hate it. It’s a lot easier bringing change to a brand that doesn’t lean so heavily on its history for identity. The initial Facebook video has received around 4000 reactions, and more than 90 per cent of them were positive (likes or loves). Why deep fakes should trigger deep thinking. This song is G-Eazy and Blueface’s ode to the West Coast of the U.S.; the two grew up in Oakland and Los Angeles, respectively. “The player feedback has been very strong to try something different. Footage of the making of the new club song – involving heroes like Josh Kennedy (and others) screaming out the lyrics – really appeals to those sitting on the fence. Changing such a song needs to be handled with great care. Team song: West Coast Watch the Eagles celebrate their round 17 … West Coast did this remarkably well when it rebranded in 2017 by releasing the process behind the branding. West Coast players - in their original 1987 colours - have changed their team song for the first time in the club's history. Liverpool fans famously belt out You’ll Never Walk Alone at Anfield (as do Celtic fans in Scotland), and a little less famously, Evertonians sing Z-Cars with gusto before every home game. Take a look at what our first pick in the 2020 NAB AFLW Draft can do on the field! Check out the music video that accompanies our new song in 2020! Why I finally ditched my iPhone – and what I learned, Case study: a real-world example of good content strategy. The Western Australian powerhouse revealed on Wednesday it had updated the song it had used since it entered the league in 1986. The Eagles have performed the first verse before, with the team singing it in the rooms after a win over GWS last year. In the UK, football clubs have certainly adopted pop songs. West Coast has kept the basic chorus the same, but have reworked the song with help from ARIA award winning Australian band Birds of Tokyo. Interestingly, the response so far on social media has been overwhelmingly positive. Additionally, West Coast’s rebrand in recent years positioned the club as wanting to move forward, and to leave the scandals of the past behind it, something every fan could support. Download the Hit app on, West Coast Eagles Officially Have A New Club Song Made By The Birds Of Tokyo. As much as it’s a bit of the same, it is a different feel and it’s quite creative and we’re really pleased with it.”. Our Government Relations team takes a look at the numbers for the WA State Budget…, We are very proud to have been selected, along with our, Three words to sum up the Federal Budget: jobs, investment, manufacturing. The ‘new normal’ post COVID-19. Emerging forward Jake Waterman has signed a three year contract extension! I think a key to its success was an ability to connect the new brand to the players buying into the process. One of the keys in transitioning a brand is defining your stakeholders and communicating change (and the reasoning for it). 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