It’s worth noting that while those living in rural areas still use Facebook less, the percentage doing so has jumped from 58% in 2018. More than one-quarter (27%) of adults in the US use LinkedIn, according to the report, with more men (29%) than women (24%) using the platform. , keep in mind these Twitter statistics. This picture has been consistent over time, as seen even in 2015 or 2016. Twitter Demographics: Gender. The estimated population of the U.S. was approximately 328.2 million in 2019, and the largest age group was adults aged 25 to 29. This is followed by Japan and the United Kingdom. Of the 3,000+ emojis currently in the Unicode Standard, the “Face With Tears of Joy” emoji is the most popular on Twitter. Which networks should your business prioritize? Interestingly, while there don’t appear to be any clear differences by educational attainment, unlike the platforms already discussed, usage decreases as income level increases. funny pet videos). And 70% of users discover new products via the platform. More specifically, think about the ideal times to tweet to reach your key market(s).

Some 53% of Twitter … How to Use Twitter Advanced Search: The Definitie Guide, 10 Artificial Intelligence Statistics You Need to Know in 2020 [Infographic], 10 Content Marketing Statistics You Need to Know in 2020 [Infographic], How to Make Money Online: 26 Real Ways to Earn Money Online. Start using Twitter Cards. This Pew report shows that while it’s behind YouTube, Facebook still boasts adoption by more than two-thirds (69%) of the adult population. But despite the increase, the Twitter app is outside the top ten list of most-downloaded iOS apps.

Best practices to help your brand during COVID-19 Learn More, Messaging | Modern Chat | Chatbot | Social, Social Marketing | Social Listening | Experiences, All the major social channels work with our software, Agent care efficiency and contact center insights, Self-service support, education, and collaboration, Content management, publishing, and governance, Our in-house experts in social media and community management for Khoros customers, Data integrations for better customer experience, Join us for live webinars and other events, like Khoros Engage, Watch webinars and events on your own time, Whitepapers, checklists, on-demand webinars, guides, and more, Insights, tips, news, and more from our team to yours, Case studies with successful customers to see how they did it, 15+ years experience, built from Spredfast and Lithium, We’re hiring — come build the future of customer experience, Connect with 70K+ customer engagement professionals, Find solutions and support for Khoros products here. LinkedIn’s adoption rate is highest among the middle age groups of 25-29 (44%) and 30-49 (37%) with adoption among the age group 18-24 (17%) seeing a decline from 2018. In other words, brand messaging is no longer a simple one-sided conversation whereby consumers only listen. Usage among men (15%) is almost twice that of women (8%) while use among White (12%) and Hispanic (14%) adults is considerably higher than Black (4%) adults.

66 percent of Twitter users worldwide are male compared to just 34 percent females (DataReportal, 2019), which puts the ratio of males to females at two to one. , but Twitter has its own crowd to appeal to. In fact, the oldest age group is considerably more likely to use Facebook than YouTube. A big smiley face with tears oozing out the sides of grinning eyes, is “used to show something is funny or pleasing”. Our updated 2020 Social Media Demographics Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income — plus device usage and site behavior in one easy-to-read infographic. The YouTube adoption rate, which stands at 73% among American adults, is consistent with 2018’s finding.

Source: Talkwalker Quick Search. As a matter of fact, seven of the ten most-followed Twitter accounts hail from the land of the free. Notably, Pinterest is also one of only two platforms examined to have higher usage by White (33%) adults than both Black and Hispanic adults (27% and 22% respectively). These partisan differences between Twitter users and the general public persist when looking across certain age groups.

Unsurprisingly, the amount of positive emojis tweeted increases towards the weekend. Getting involved in Twitter campaigns with influencers has clear benefits for your business and you may want to begin finding appropriate influencers as soon as possible. Finally, YouTube appears to be favored more by urban (77%) and suburban (74%) adults than those living in rural areas (64%).

And six out of ten users expect a brand to respond to any customer service requests within one hour. Explore the interests, locations, and demographics of your followers. There were 11.7 million downloads of Twitter on the App Store in the first quarter of 2019. The visual search engine has pioneered online shopping through social media. Miami, FL 33131, Whos theme My Theme | Powered by MyPress | Designed by Your Design Agency, Error: Please enter a valid email address, Error: Password and password confirmation do not match, Check this box to agree to receiving communications from our Sponsors, where applicable, as per our. Finally, there seems to be a strong correlation between usage and both household income and educational attainment. In fact, journalists make up nearly a quarter of all verified accounts on Twitter. About the Data: Pew notes as part of the description of its methodology that: “The analysis in this report is based on telephone interviews conducted Jan. 8 – Feb. 7, 2019, among a national sample of 1,507 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia (302 respondents were interviewed on a landline telephone, and 1,200 were interviewed on a cellphone, including 779 who had no landline telephone).

However, the drop-off in use among older groups isn’t terribly stark in comparison to other platforms.

The survey was conducted by interviewers under the direction of Abt Associates.”, Stay ahead of the curve with our free newsletter. have a better impression of a brand when they respond to a tweet. Meanwhile, roughly half (51%) of YouTube users use the platform daily while 42% of Twitter users visit the platform on a daily basis.

By continuing to use our website, you are agreeing to our use of cookies. What are some Twitter demographics to consider? Twitter Popularity Among B2B Marketers, 67 percent of all B2B businesses are using Twitter. The average Twitter user follows just five brands. Don’t wait for someone else to do it.

And given the number of active Twitter users, this figure really shouldn’t come as a surprise. Twitter demographics in the US show. The following is a brief overview of some of the highlights from the report. And while it may still pale in comparison with Facebook’s statistic of 1.5 billion daily users, come rise or come fall, there’s no doubt that the reach of Twitter for any marketing campaign remains huge. Following the pattern of most of the platforms, Reddit use is broader among adults with higher household incomes and educational attainment.

So much so that the brand-customer relationship has gone from one that’s uni-directional to bi- and even multi-directional. 38% of people ages 18-29 use Twitter; 26% of people ages 30-49 use Twitter; 17% of people ages 50-64 use Twitter; 7% of people that are 65+ years old use Twitter; Income. Khoros software and services help you win, serve, and grow customers across social marketing, digital care, and branded communities. In the past couple of years, Snapchat has grown in popularity amongst teens and young adults. They are now well-equipped to react, respond, and interact not only with brands and their messages but also with other consumers who are also engaging. Snapchat, used now by roughly 1 in 4 adults (24%), trails LinkedIn in usage in this year’s report. Now use analytics to measure their effectiveness. Approximately six of every 10 (63 percent) Twitter users worldwide are between 35 and 65 years old (theVAB, 2018). and has been used more than two billion times (Emojitracker, 2019).

But did you know t... Oberlo uses cookies to provide necessary site functionality and improve your experience. Facebook’s reputation has diminished drastically over the past few years – and its usage, particularly among the younger generation, is decreasing. Here's how to get Twitter Analytics. The advantage of the emotions is that they lead us astray, and the advantage of science is that it is not emotional. Nonetheless, Instagram’s strength with youth is apparent as it’s striking to see that 18-24-year-olds are as likely to use Instagram (75%) as Facebook (76%) while the next age group up, 25-29-year-olds are far less likely to do so (57% and 84%, respectively). access Twitter every month without logging into an account. Twitter Influence On Consumption Habits, If some of the abovementioned Twitter statistics still aren’t convincing enough for. If you need more Twitter statistics to convince you of the platform’s potential, here’s another. – registering a year-over-year increase of 3.6 percent (Sensor Tower, 2019). Start a business and design the life you want – all in one place. (as of 2019 Q1). But Twitter has acted in response, with its cleansing of up to 70 million fake accounts last year.

2020 Twitter demographics data: Active monthly users: Twitter has 330 million monthly active users; Age. Editor's Note: This post was originally created in 2018 and has since been updated to reflect 2020 data. #500-9006 Getting involved in Twitter campaigns with influencers has clear benefits for your business and you may want to begin, If you have just one takeaway from these Twitter statistics, let it be that it is one of the most important. Specifically, nearly two-thirds (63%) of Twitter users ages 18 to 49 identify as Democrats or lean toward the Democratic Party, compared with the 55% of 18- to 49-year-olds who identify the same way. The adoption rate among men and women is now equal at 24%, and unlike last year where Black adults used Snapchat considerably more than Whites and Hispanics, adoption has leveled out for the most part on a racial and ethnic basis. And when it comes to time spent on Twitter, it also helps to know the, 11.7 million App Store downloads of the Twitter app.