Does every competitor offer Customer Support for all customers, or does it start with a particular plan? Unfortunately, these tools won’t reveal targeting rules your competitors use, but you’ll still get a solid idea of how many ads they’re running, and perhaps get inspiration for your own advertising efforts. From there, you can click on any topic to explore the mentions in-depth. Fastly's edge cloud platform delivers faster, safer, and more scalable sites and apps to customers. You can sort them by InLink Rank to see the most authoritative websites on your list. Competitors Fastly (NYSE:FSLY) Vs. DOCU, EA, DDOG, SNPS, SPLK, and CDNS. Your competitors’ revenue and number of customers deserve a separate section in your spreadsheet. We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales. The best thing to do is try and book a demo (or a call) with every company yourself, taking careful note of every step. You will learnHow to set social media goals that drive results for... SummaryDiscover the most valuable tools for building infographics for scratch and get a click-by-click demo of building an infographic in 30 minutes or less You will learnThe best infographic tools used and loved by visual marketersHow to create infographics quickly... SummaryFind out the 21 most popular social media sites today. this competitor analysis template to follow along, Social Media Customer Verify Do they offer monthly or annual plans? Do the posts get shared around social media a lot? Identifying the key topics within your competitors’ mentions will give quick answers to these questions so you don’t have to dig through mentions by hand. Rank Tracker will help you with the keywords. Done properly, competitive analysis will give you plenty of quantitative and qualitative data to back your own business decisions (and no, I’m not talking about cloning your competitors’ strategies to come up with a second best product, although this can sometimes work ). NGINX. To use this framework, you may already have a fully functional product, an MVP, or even just a product idea. The company’s LinkedIn profile is often useful, particularly for employee counts. Let’s say, 40% of your mentions are positive, 20% are negative, and the rest are neutral. And for info on key people, offices, and founding date, CrunchBase is a great resource. Jason Lemkin of SaaStr offers a simple formula you can use to calculate a competitor’s revenue estimate, provided you know how many people work there. To look for job openings, check your competitors’ websites and job search sites like Glassdoor and Indeed. Are the readers engaged? Over the last four quarters, Fastly's revenue has grown by 49.9%. Read more:The chief strategist of $2.5 trillion State Street recommends 7 ETFs for investors looking to profit from a permanently altered post-coronavirus landscape. N7 - The Nitrogen Platform. “With Fastly we can implement ideas quickly, going from concept to reality within a couple of days, which took weeks with prior vendors. Most of them are either freemium or have a free trial available, so all that you’ll need to invest into the analysis is your own time. Most of the data is ridiculously difficult to get. But alas, it’s nearly impossible. (If it’s both, what is the default option?) Is there anything else that gives a competitor on your list an unfair advantage over everyone else? Your competitors’ job openings can also be found on their websites, LinkedIn, and job search sites like Glassdoor and Indeed. How many packages have they got? On top of that, it may be a good idea to research if your competitors have a community on social media – a Facebook group or a subreddit dedicated to their product. You’ll usually find bits of this information on competitors’ websites. It will also help you understand what these companies’ customers love and hate about their product the most. It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. What does contacting a rep look like? All of this will help you spot strengths and weaknesses in your competitors’ sales strategy to help you shape your own. This should give you an estimate you can work with. Dig through your competitors’ websites to see if they offer something complimentary with their product. Fastly is a cloud computing services provider that counts businesses such as Slack and Spotify as clients and Amazon and Google as top competitors. Cylance. Fastly is a company that offers content delivery network (CDN) to accelerate and scale websites, mobile applications, and APIs. This framework will work well for entrepreneurs, business owners, startup founders, product managers, and marketers. That said, I bet you won’t be able to find every competitor’s revenue figures this way. Do they acquire customers in any other creative way? Did their CEO leave because things aren’t going well at the company? Disclaimer | Take note of the influencers or publishers they work with – chances are they will be happy to work with you as well. Here’s one example: those are the key topics for Loom, a screen recording app, from which you can learn a few useful things if you look closely. Assessing competitors’ pricing pages is another crucial step in your analysis (if pricing isn’t available on their website, try reaching out to their sales team). A word of caution: this will likely be the longest bit of your spreadsheet. If an VCs’ name is missing from your competitors’ funding history, they might be a good candidate for you: they missed out on the chance to work with a successful competitor, but now they have the opportunity to invest into a promising startup in the industry (you!). You could also take things one step further and see if you can get an understanding of competitors’ corporate culture. Similarly, Twitter Ads Transparency lets you search for the ads your rivals are running, although they limit the search to the last 7 days. Are you doing as well as a current market leader back when it was an early-stage business? Specifically, in Q2 2020's revenue was $74.7M; in Q1 2020, it was $62.9M; in Q4 2019, it was $58.9M; in Q3 2019, Fastly's revenue was $49.8M. Knowing who they are hiring and which teams they are expanding will give you an idea of what steps they’re about to take, both product- and marketing-wise. For some companies, you’ll be able to find estimates on Owler , but those will often be very rough. The company's stock has been on an upward trajectory since its May 2019 initial public offering, when it spiked 60% in its first day of trading as investors piled into the shares. I know, a lot of the points above were actually customer acquisition techniques; but this section is reserved for the ones that weren’t outlined before. You’ll find a map of each brand’s mentions in Awario’s dashboard and reports, along with the breakdown of mentions by language. The test works the same as the typing test, it runs for one minute and the faster you type, the higher your score and therefore the higher you will rank on the tournament highscore list. From there, you’ll be able to see which social networks they’re active on, how many followers they have, how much engagement their posts get, etc. In the spreadsheet, I like to divide the factors into collapsable sections (yes, these do get pretty lengthy). At least that’s what I felt when I was just getting started with competitive analysis. The competitors you pick for the analysis determine the insights you’ll get at the end, and the decisions you’ll make, based in part on those insights. In this article, I will share the competitive analysis framework my team and I have developed (through weeks of research and dozens of iterations), and give you some tips on where to look for data that isn’t publicly available. Based on reviewer data you can see how Fastly stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. It covers business metrics, a product analysis, and a marketing assessment, with the marketing bit being a little more in-depth. Blue Ocean Strategy offers a nice way to think about the factors on the canvas in terms of applying them to your own product, called the Eliminate-Reduce-Raise-Create Grid. Chances are you’ll also find a bunch of blogs and media platforms that generate substantial traffic to their sites. Another thing you can draw from competitors’ pricing is great ideas for A/B testing. Cloudflare, Amazon CloudFront, Akamai, and Microsoft Azure CDN are the most popular alternatives and competitors to Fastly. In addition to surging more than 307% from January through Thursday's close, the company this week overtook Zoom as the best-performing work-from-home stock of the pandemic. How big is the community? If content is part of your competitors’ strategy, it’s important that you analyze their blog and what they tend to write about.