This test drive experience included a braking loop, a slalom course, skid pad, and a full race circuit. Experiential marketing is all the more impactful when it offers something of actual value to the consumer, whether it be a free product or newfound knowledge. Smirnoff decided to create a comic book-themed industry party, inviting guests to entire a whole different world. Milka offered to either mail the missing piece to them, or the customer could choose to send the chocolate to someone else with a personal note. To promote their television programme, the chance to take on the role of doctor themselves. They set up doors all around the city with the name of a city on the front of them, like Stuttgart, Barcelona, Milan and Brussels (along with hidden cameras, of course). Zappos brilliantly took advantage of the opportunity by setting up their own “free stuff” giveaway that required simple one-time donation—a cupcake. In 2013, Coca-Cola set out to do just that by creating “small world machines” in both India and Pakistan. Inside it gives great ideas for decorating a small space. It was what they called SocialSwipe. This campaign plays up the dangerous teeth at the end while also calling attention to the plight of sea creatures that eat plastic bags. Escape rooms are games in which participants are locked inside a room, and to escape, they have to solve some sort of mystery. Quiz: Are You Charging the Right Price for Your Event? Wow! For the past three years and counting, lifestyle brand Refinery29 has hosted its 29Rooms event, a collection of 29 different rooms of branded and curated experiences, all connected by a central theme to create a “multi-sensory playground.” This year’s sold-out event will feature the theme “Turn It Into Art” in its first West Coast appearance. On top of that, Samsung gave people a major incentive to come back every single day — they could win the latest Samsung mobile and a trip around the world. Kia has always been out to solidify its reputation as a cool, fun and youthful brand. In 2015, Zappos thought of an extremely clever way to capitalize on a Google’s own experiential campaign. Think about what you want people to take away about your company as a starting point. Assembling brand ambassadors can be done relatively inexpensively if people already love your brand. And its #WeighThis campaign is a great example of just that. At its core, experiential marketing is all about immersing consumers in live experiences. For a less, er, aggressive take on events leading to repeat purchases, you can look at examples like wine festivals. Okay, who saw that last part coming? Measurement and ROI of Experiential Marketing. Next, let’s talk about the younger generation. As the name suggests, it consists of 29 individually branded and curated rooms -- and attendees can experience something different in each … Main Takeaway: By creating an exclusive experiential experience and following up with a strong social media campaign, the strategy can still reach a wide audience and achieve the lift in brand equity that you are aiming for. Fun is very important in experiential marketing. Reaching businesses over people is slightly different in experiential marketing. They would then sit down and place their hands on top of biometric sensors that would sync the lights with the individual’s heart rate. Great experiential marketing examples 2017. Then there’s experiential marketing. Travel Wisconsin married a funhouse mirror with popular local activities, like tubing, and placed the activity where people would be waiting, at a bus stop. Harris Group also found that spending on experiences and live events as a total of US spending has risen 70% since 1987. These installations were designed with the Wow! If you know a city or area will be highly populated due to a game or another event, consider placing a pop-up there that somehow relates to that audience or the event itself. The cool thing was that he was being projected on a screen. : Be mindful of popular trends and think of ways to incorporate them into your experiential marketing strategy.