WHEN IT RAINS, IT POURS - "If something happens at all, it is likely to show up in excess, to be too much of a good thing (as a heavy rain can be). A call came from my husband. Of course you do, Morton table salt still puts that girl (and her umbrella) on every package of their truly iconic salt. Did your mind go to the Morton slogan for salt, or did you think about the old English proverb which suggested when … Special online sites post updates. http://www.mortonsalt.com/ Retrieved Sept. 25, 2002. I watched and listened as it burned closer and closer to our home. These additives are intermediate-stage additives. it never rains but it pours — spoken used for saying that problems often seem to happen all at the same time. Morton Salt is the name to remember, because, even though it had a much more literal meaning when it came out about humidity and the reliability of even being able to pour salt at all, the slogan remains: “when it rains, it pours.”, Post Comments Of course, you’ve seen this happen in your salt shaker, which more easily allows the salt to absorb moisture. A similar The company's logo and its motto, "When it rains, it pours", both originating in a 1914 advertising campaign, were developed to illustrate the point that Morton Salt was free flowing even in rainy weather. But the meaning has evolved. Did your mind go to the Morton slogan for salt, or did you think about the old English proverb which suggested when troubles come, they come one after another. DEStech Publications, 2015. jQuery("#footnote_plugin_tooltip_2").tooltip({ tip: "#footnote_plugin_tooltip_text_2", tipClass: "footnote_tooltip", effect: "fade", fadeOutSpeed: 100, predelay: 400, position: "bottom center", relative: true, offset: [10, 10] }); 3 Emerton, Victoria, and Eugenia Choi. In reality, this saying is one of the earliest and most successful advertising slogans of all time. [24], In the 2011 episode "The Fight" of the television series Parks and Recreation, Morton Salt is one of three products publicly endorsed by the character Ron Swanson (Nick Offerman). Wildfires are bad again. Disaster declared in Texas city after a six-year-old boy dies from a brain-eating amoeba found in water supply, Meet Australia's hijabi influencers who quit their jobs to make a VERY good living catering for the country's 'modest fashion' market on Instagram, 'He's dangerous': Tory MP's wife Sasha Swire renews attack on Michael Gove - after calling him 'bonkers' in her tell-all political memoir - saying he's a 'typical hack' who is 'dishonest with ambition'. From the Morton International Since the Morton Salt Company first debuted its Salt Girl ad campaign in 1911, the saying, “When it rains, it pours”, has become a part of our lexicon. Although today’s salt contains calcium silicate as a non-caking agent, the original magnesium carbonate was a breakthrough for the table salt industry. Karukstis, Kerry K., and Van Hecke Gerald R. Chemistry Connections: The Chemical Basis of Everyday Phenomena (Complementary Science Series). The unique feature emphasized by the slogan “When it rains, it pours” is to be stated. Concept introduction: There are three states of matter present in the nature: solid, liquid and gas. It can absorb, in fact, 1 to 2.5 times its own weight in liquid but when it comes to water, our chief concern, its absorption capacity is more like 600%. no implication of pessimism in this use of the expression. Solomon. Blackened Fish Tacos with Creamy Coleslaw. Based in Chicago,[2] the business is North America's leading producer and marketer of salt. The advertising agency, N.W. Morton felt it needed to be shorter and snappier. Giving there, the different other options presented to the client and the final arrival at the right slogan is quite great. He provides ‘time out’ when needed and a place to rest in Him. Slogan: When it rains, it pours! This merger was divested in 1989, following the 1986 Space Shuttle Challenger disaster, which was blamed on Morton-Thiokol products. Now, the execs at Morton just needed a way to let folks know about their new product. There is nothing very miraculous or mysterious at work here. to flow freely in those conditions. All content © 2019 by Eric Troy and CulinaryLore. Her faith was living and active. Methods for Developing New Food Products: an Instructional Guide. He has heard every cry for mercy and scooped me up and taken me to shelter. Its previous headquarters was at 123 North Wacker Drive. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. How Do We Get Used to the Heat In Chile Peppers. Some of you might not have seen or heard of this slogan but it is well known within the salt industry and the advertising world. [18], However, around 1958, the company realized that their salt was not living up to their slogan. [17] The company's logo and its motto, "When it rains, it pours", both originating in a 1914 advertising campaign, were developed to illustrate the point that Morton Salt was free flowing even in rainy weather. It’s too hard. The phrase was once the advertising A Widow’s Might, Inc. is a registered 501(c)(3) non profit organization. one is "Feast or famine." If you’ve ever put rice in your salt shaker to keep the salt from lumping, you’ve used a free-flowing agent! In 1910, the business, which had by that time become both a manufacturer and a merchant of salt, was incorporated as the Morton Salt Company. These are also added to powdered products like baking powder, powdered sugar, and products such as dry cake mixes. Furious Porsche owner blocks road to stop council tow truck taking his sports car over unpaid parking ticket - and WINS! Life happens. It can easily sells at a $0.20 price premium over other brands and private labels. Beginning in 1911, they added a non-caking agent made of magnesium carbonate to its salt. [16], Morton Salt's logo features the "Morton Salt Girl," a young girl walking in the rain with an opened umbrella and scattering salt behind her from a cylindrical container of table salt, and is one of the ten best-known symbols in the United States. Morton Salt dates back to 1848. too much of a good thing (as a heavy rain can be). The official website of Morton Salt said: In 1911, Morton’s first advertising campaign for a series of ads in Good Housekeeping created the idea for the girl and her slogan, “When it Rains it Pours.” They were so sure about their "unique differential" that they based their entire product around its function. In her other hand, she was holding a container of Morton Salt, tilted so that salt was pouring from the spout. " From "The Dictionary of Cliches" Emerton, Victoria, and Eugenia Choi. When the humidity was high or it was raining outside, the salt would clump together. DEStech Publications, 2015. Reply: "It never rains, but it pours." The company's logo and its motto, "When it rains, it pours", both originating in a 1914 advertising campaign, were developed to illustrate the point that Morton Salt was free flowing even in rainy weather. For the introduction of the iPod, Apple used the slogan "1,000 songs in your pocket." Oxford-educated museum curator who sparked fury for posting guide on vandalising statues leaves job after independent review, Sexually transmitted infections? [19][23] Also in 2014, the Morton Salt Girl was voted into the Advertising Week Walk of Fame on Madison Avenue in New York City; it is the first girl icon to be inducted. The slogan is adapted from an old proverb, "It never … Example: "Sometimes we have no customers for two or three hours, then suddenly we get 20 people all at once." Log in when it rains it pours / antonyms I liked the details in making the slogan. The official website of Morton Salt said: In 1911, Morton’s first advertising campaign for a series of ads in Good Housekeeping created the idea for the girl and her slogan, “When it Rains it Pours.”. - Wendy's; The American phrase is when it rains, it pours … English dictionary. [4], On April 2, 2009, it was reported that Morton Salt was being acquired by German fertilizer and salt company K+S for a total enterprise value of US$1.7 billion. Morton Salt facility in Chicago, Illinois showing the familiar slogan When It Rains It Pours w/ Morton Salt Girl Image by Cosmo1976 via wikimedia. to be about to worsen, then it is likely that it will get really bad. The old saying, “When it rains, it pours,” sounds like wise wisdom from Confucius or the Bible or even the moral of an Aesop’s Fable. I’ve always found this a curious choice since the idiom alludes to trouble which comes in multiples. Morton adds less one one-half percent by weight of calcium silicate, ensuring that your salt keeps on pouring. Alternatively, I’m just an email away. It goes back a long way. As a former Vice President of Marketing at Morton Salt said: “The answer turned out to be simple. Their goal was to explain that the salt would not clump and that it was sold in a unique, blue cylinder package with a convenient pouring spout on the top. In fact, everyone that I know has replace the negative wording of the adage with Morton’s positive wording. This was the first COMMODITY to be branded Leatherhead Publishing, 2008. jQuery("#footnote_plugin_tooltip_3").tooltip({ tip: "#footnote_plugin_tooltip_text_3", tipClass: "footnote_tooltip", effect: "fade", fadeOutSpeed: 100, predelay: 400, position: "bottom center", relative: true, offset: [10, 10] }); Free-flowing agents do their job by absorbing a lot of moisture without actually dissolving. Number 9 in AdAge’s Top 10 Slogan of the 20th Century, this slogan lives on since 1914. Ayers & Company was hired by the Morton Salt Company to create a series of print ads that were to run in Good Housekeeping magazine. first appear on the blue package of table salt and in a series of Good Housekeeping Morton Salt. Academic Press, 2003 jQuery("#footnote_plugin_tooltip_4").tooltip({ tip: "#footnote_plugin_tooltip_text_4", tipClass: "footnote_tooltip", effect: "fade", fadeOutSpeed: 100, predelay: 400, position: "bottom center", relative: true, offset: [10, 10] }); All this means that it only takes a very small amount added to the salt to do the job. Morton Salt made the common salt a respectable product by giving it a corporate identity and branding, 1. The company began in Chicago, Illinois, in 1848 as a small sales agency, E. I. Wheeler, started by the Onondaga salt companies to sell their salt to the Midwest. Truthfully, it was good to hold the hands of our husbands through the storm, but we can all give testimony that the Lord stood with us in the storm and carried us through. In 1896, Alfred Bevis founded the Bevis Rock Salt Company, building on the failed Lyons salt company he had previously invested in and run. From the first day without our husbands, instant change. He is faithful. 4Karukstis, Kerry K., and Van Hecke Gerald R. Chemistry Connections: The Chemical Basis of Everyday Phenomena (Complementary Science Series). magazine advertisements. The only slogan I knew that reigns longer than Morton Salt’s slogan is Maxwell’s “Good to the Last Drop”. Academic Press, 2003 jQuery("#footnote_plugin_tooltip_1").tooltip({ tip: "#footnote_plugin_tooltip_text_1", tipClass: "footnote_tooltip", effect: "fade", fadeOutSpeed: 100, predelay: 400, position: "bottom center", relative: true, offset: [10, 10] }); These are also added to powdered products like baking powder, powdered sugar, and products such as dry cake mixes. The famous Morton Umbrella Girl and slogan, “When it rains, it pours”� first appear on the blue package of table salt and in a series of Good Housekeeping magazine advertisements. Essential Guide to Food Additives. But the copy that went with it, “Even in rainy weather, it flows freely,” was too long. The latter was rejected as being too negative and a more positive rephrasing resulted in the now famous slogan, “When It Rains It Pours ® ”. In 1911, the company developed a breakthrough in table salt technology. We are all grown up girls here. [3] It was named after the owner and founder, Joy Morton, the son of J. We lost our home that day.