No portion of may be duplicated, redistributed or manipulated in any form. I am an Atlanta-based writer who focuses on sports logos and uniforms. Fortunately for those fans, there’s no need to squint at these uniforms since the Hawks have emphatically returned to their classic color scheme with their latest uniform offering. The 1951 version had the most appealing layout to me so I simplified it and added the head of the Pacman hawk. The striping pattern going down the sides of the jerseys and shorts is unique since they chose to fill in the middle stripe with a yellow stripe. Let the Heat go with Vice, or go back to original unis with that brighter red and bring in the orange from the original logo too. For fans, becoming a member is the highest level of commitment in the Club. In 2013, I started writing for. Click here to learn more about Membership. Currently over 10,000 on display for your viewing pleasure The Raptors should be purple and red with black accents. All rights reserved. The Atlanta Journal-Constitution The Atlanta Hawks Monday unveiled a new brand identity with the return of the Pac-Man logo as the team's primary insignia. Fandom Apps Take your favorite fandoms with you and never miss a beat. Do Not Sell My Personal Information | Rockets should be red and yellow, maybe with grey accents. “Our new secondary logo represents the storied history of our proud city. A hue that shines brightly, reminding us of the shoulders on which we stand. The team has finally come up with a look that’s worthy of staying around for a long time and it would be nice to see the Hawks buck their trend of uniform instability and make sure that this uniform does indeed stand the test of time. D&D Beyond The Hawks’ last major uniform redesign included a strange texture and plenty of neon.. Atlanta is keeping it far simpler this time. Rockets should be red and yellow, maybe with grey accents. In case you missed it, the Atlanta Hawks unveiled a new logo Monday, establishing the beginning of a new identity. Mid-American. Being True to Atlanta means embracing all parts of its history and we are proud that this logo illustrates that so wonderfully,” said team CEO Steve Koonin. If you make a request through the WarnerMedia Privacy Center, Stay tuned, as the Hawks also announced Monday that new uniforms, the most modern and cutting-edge in the NBA, will be unveiled before the 2015 NBA Draft. amzn_assoc_ad_type = "smart"; The Hawks have ported the block font over to the uniforms and have also utilized a drop-shadow look on their numbers. The new Atlanta Hawks jersey appears to borrow from the team’s G-League affiliate in College Park, using the same jersey font and numbering style. The waistband sports the new ‘A-T-L’ secondary logo. It’s a small-but-interesting wrinkle and something to look out for when other uniforms are unveiled in the near future. Which actually makes this digression far more relevant than most of the page-12 conversations you see on these threads. WarnerMedia Privacy Center | Atlantic 10. If you make a request through The new-look Hawks logo is an updated version of the old Atlanta logo … GRANITE GRAY: Signifies our firm foundation comprised of deep character, class, strength and integrity. Any sport, logo or team could be in the logo battle. The wordmark and typeface has gone back to a traditional block-serif font. The wings of a Hawk lift a basketball engulfed in flames, symbolizing how the city of Atlanta rose from the ashes to become one of the nation’s leading international cities. (adsbygoogle = window.adsbygoogle || []).push({}); amzn_assoc_placement = "adunit0"; As reported last week, the Hawks will have a new secondary logo, featuring a burning basketball with wings, paying homage to the city's history. The two new alternate marks both have a retro feel to them. the NBA Privacy Center, it will apply to data controlled independently by the NBA. For most of the Hawks’ history, the team has been a bit of a nomad when it comes to their uniform set. Dedicated to supporting each other and our community. amzn_assoc_marketplace = "amazon"; White makes up the primary color of the Association uniform with Torch Red filling the numbers, letters and marks and Legacy Yellow borders. NBA Privacy Center | Opinions expressed by Forbes Contributors are their own. Privacy Act, please use the links below to visit each company’s privacy center. The Raptors should be purple and red with black accents. The Hawks’ last major uniform redesign included a strange texture and plenty of neon. The position of the paws transmits the movement: one is standing, the other is raised. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, the team’s uniform from the late 1970s-early 1980s. It’s also strikingly similar to what the College Park Skyhawks unveiled as uniforms for their inaugural season in the G-League, so maybe we all should have seen this change in direction coming for the big league team as well. Fans took to social media to express their love for the new mark and what it means: [View the story "Fans Dig Hawks' New Logo" on Storify], Copyright © 2020 NBA Media Ventures, LLC.