This model can be seen widely used in today’s advertisements. AIDA Model . 3 0 obj The acronym AIDA stands for Attention, Interest, Desire and Action. The AIDA model helps the copy writer to present the elements of a print ad, Headline, Subhead, Body copy, slogan and contact information in a format that makes the viewers read in a flow and understand about the product easily. <>stream

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According to him, most of the marketers follow this model to fetch more consumers for their product. <>/XObject<>/ProcSet[/PDF/Text/ImageC/ImageI]/ColorSpace<>/Font<>/Properties<>>>/MediaBox[0 0 595 808]/StructParents 1/Rotate 0>> St. Elmo Lewis in the late 1800s. H��W]o�8|ϯ��ɋX�i8��]���o��@K��[2$9Y���j��;��=&�(��쮮.�,��\���?�,�N�[]���e}�ono���S���|��,�0�"�36��Ȓ�O�tF3=���A��jU�F�,��ڔ��ʺ_���߉�����/w���. Marketers use this model to attract customers to purchase a product. Daniel Modern marketing theory can be shown in AIDA model or called as an innovative marketing model based on AIDA (Li & Yu, 2013, Table 1). <> This was very useful and clear. According to Lewis, first and foremost, the role of an advertisement is to attract the customers. %���� Attention/Attract. Even though the world of advertising has become more and more competitive, the principle behind the ad copy remains the same. %PDF-1.5 Please i want to detailed about th AIRA model. 2.1. Once an ad grabs attention, it has to invoke interest towards the product in the minds of the consumers. %PDF-1.5 endobj Advertising, Public relations, Marketing and Consumer Behavior, Psychology, Behavioral And Social Science. Given below is an example of an ad that has used AIDA model to present the message elements. AIDA model is marketing basic movement in organizing advertisement that is resulted from customers’ perception; E. St. Elmo Lewis introduces this concept in 1898. Elmo Lewis in 1898. '�Ҩ����}�-W�̬kz�-O�X�L����cD(D�_�ռX �O�-�4[@q�Y���ZOE�lw\� A, I, D, A refers to Attention, Interest, Desire and Action respectively. Modern marketing theory can be shown in AIDA model. %���� ���yN. How can one use the Yale model in advertising?

The Body copy & the slogan given in the ad create desire in the viewers mind. 3 0 obj The great article got to learn something new today. The phrase AIDA, in marketing communication was coined by American advertising and sales pioneer Elias. <>>>

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4 0 obj It's no longer a relationship purely between the buyer and the company since social media has extended it to achieving the different goals of AIDA via information added by othe… 1 0 obj <> endobj

AIDA refers to Attention, Interest, Desire and Action.

It was first developed by E.St. AIDA Model Modern marketing theory can be shown in AIDA model. I have benefited a lot from the information that was provided. model used is the AIDA model that is presented by Elmo Lewis in about 1906. endobj endobj Given below is an example of an ad that has used AIDA model to present the message elements. These are the four stages that a consumer goes through when watching or viewing an advertisement. In our media-filled world, you need to be quick and direct to grab people's … The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service. Still, after about a century, this model comes with a lot of fans ( Barry&howard,1990). The subhead “The New Beettle, Best Gifted” creates interest in the viewers to know more about the product. stream In the given ad, the Headline “Marriage does come with its rewards” and the image of the car attracts the viewers attention.

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